By December 2025, the hottest silicone product is no longer from traditional industrial uses, but an innovative plastic silicone rubber known as “Liquid Glass.” With its dual identity as a stress-relief toy and functional material, it has rapidly gone viral in the consumer market.
🔥 Why is “Liquid Glass” trending?
Launched by Wynca Group in early December 2025, the material quickly gained attention across social media and e-commerce platforms thanks to its unique properties:
Unique touch: Soft and stretchable under gentle force, instantly hardens under impact, then returns to elasticity—highly satisfying and stress-relieving;
Safe & skin-friendly: SGS certified and compliant with EU REACH standards, safe for direct skin contact for both children and adults;
Highly customizable: Mixable with eco-friendly pigments for endless DIY shapes, popular in crafts, education, and therapy;
Strong cross-industry potential: Beyond toys, it suits sports protection, electronic shock absorption, footwear energy damping, and even defense applications.
Within its first week on Taobao, it ranked Top 3 in the creative stress-relief category, earning the nickname “breathing putty.”
🌱 Industry implications
The rise of “Liquid Glass” highlights two major trends in the silicone industry:
Shift toward consumer products: Silicone is moving from low-visibility industrial intermediates to high-perception consumer goods;
Growth of emotional consumption: The global stress-relief market is expected to reach USD 7.5 billion by 2029 (CAGR 6.3%), where silicone’s safety, elasticity, and moldability make it an ideal material.
💡 Other hot segments
Silicone sealants for photovoltaics
Battery encapsulation materials for EVs
Medical-grade silicone for devices and implants
Still, in terms of public attention and “out-of-the-circle” impact, “Liquid Glass” stands out as the defining silicone product of late 2025—signaling silicone’s evolution from an industrial additive to a lifestyle material.
